just 0.02, that's...

..the typical website conversion rate for COLD traffic!!

Yup. A tiny, measly, puny, 2%

How would you like to BOOST your website conversion rates to 30%, 40%, 60% even 70%?

You can, if you do this ONE simple thing...

First, remember, you're advertising to real people.

Real living breathing human beings, with their own problems, hopes and dreams.

Busy people...

People who don't want to be SOLD TO..

People who don't spend their cash on strangers (and the first time they hit your website you ARE a stranger)...

The simple fact is, people NEED to know you, NEED to like you and NEED to trust you, before they'll be willing to give you their email or their hard earned cash.

And don't you think you too will have a better chance of getting their email or their hard earned cash if you first give them something awesome first?

So they know you..

So they like you..

So they trust you ..

You can do that by giving them something first, by offering value for free, BEFORE you ask for something...

In psychology this is called "Reciprocation", and it's a fundamental part of human relations...

FACT: The warmer your audience, the better your conversions.

KEY POINT: Audience "buying temperature" is EVERYTHING in Conversions. You need to warm up your prospects, BEFORE you ask them to take action.

Audience Temperature is EVERYTHING in Conversions

Audience "buying temperature" is EVERYTHING in Conversions.

Ok, so there are THREE types of traffic: Cold, Warm and Hot.

Now pay attention here, because the hotter your audience, the better they will convert, whether its to:

  • signup for your lead magnet
  • download your Case Study
  • signup for your webinar
  • buy your low-cost (trip wire) offer
  • buy your core product
  • etc, etc, ...

Retargeting for Conversions: The Power of Followup with Warm Traffic

Cold Traffic (Unaware)

Cold traffic is traffic that doesn't know you, doesn't know your solution, and might not even be aware of the problem.

Converting Cold Traffic is DIFFICULT!!.

Warm Traffic (Aware)

Warm traffic is traffic that DOES know you, is AWARE they have a problem, and is AWARE your solution may solve their problem.

They've begun to like and trust you (even if just a little).

Converting Warm Traffic is a bit EASIER.

Hot Traffic (Hungry)

Hot traffic is traffic that knows you, is super aware of the problem, wants to solve the problem, and believes your solution can solve their problem.

They also like and trust you.

Converting Hot Traffic is MUCH MUCH EASIER to convert... because they are ready for your offer, they are hungry to buy!

The warmer you can make your traffic, the more likely they will become a lead, and ultimately a customer.

!IMPORTANT: You need to understand that there's basically a sliding scale of traffic from the coldest to the hottest. Every potential customer/lead is somewhere along that scale. And your job is to "warm them up" so they can ascend your sales funnel.

This post is part of a series of posts on using “in-page” Facebook Pixel actions and Buyer Intent behaviour to laser focus your remarketing to your MOST Engaged Traffic, and get more bang for your PPC buck. You can read the main post here.

P.S. Thanks for reading so far, we really appreciate your time and hope you've got some awesome value here. If so, we'd LOVE for you to click to SHARE this post. :)

P.P.S. And if there's something you don't agree with, or something you want to add, you can leave a comment below.