So, we were compiling all of this years DistroSnacks to review what we were missing and figured we'd share the list we'd compiled.
This is Part 2 of our compendium of 200 Growth Hacking Tips from the Distro Team at 500distro.co. You'll never be short of ideas again with these kick ass growth hacking tips, tactics and techniques you can start using today.
This is a compilation of the daily Distro Snack emails in a handy reference. A HUGE THANKS to the 500 Distro team - we totally love you!!!
If you like this stuff - you should DEFINITELY sign up for the daily email at Distro Snack.
For now, read and enjoy. Pick your favorites and tell us in the comments. Or add a NEW hack to share. Ok - let's go!!
150. Distrosnack: Acquisition Messaging
U should be using Twitter Advanced Search:
- Pull out customer quotes / testimonials
- Find ur diehards & follow-up for case study or research (or thank you)
- Research ur competition by keyword, demo and sentiment
- Get exact acquisition messaging by searching “How do I” + keywords or “Can anyone recommend” + keywords
149. Distrosnack: Retarget Investors
Retargeting isn't just for customers.
For early stage startups, it’s easy and inexpensive to start retargeting investors who visit your site and then continue to see ads building up your brand awareness.
148. Distrosnack: Cornerstone Content
Great standalone pieces of content marketing aren’t enough — u need to provide context.
Create cornerstone content around key topics ur customers need 2 understand in order 2 buy ur product and SUCCEED.
Crosslink ur cornerstone content from related pieces of addnl / new content.
Helps ur customers better use ur product and helps Google better rank you.
147. Distrosnack: Mobilegeddon
More than 50% of most sites’ traffic (incl YOURS) comes from mobile searches.
Google’s now (even MOAR) optimized 4 mobile-originated search traffic. Be ready, test ur mobile-friendliness:
146. Distrosnack: Social Longtail
If u only share ur content on social media 1 time or 1 way, ur missing out on a lot of contact opportunities.
Pre-schedule multiple posts across the next 2 months, incl 2 shares on day of publish
Share w/ different titles tailored to channel / share time / context
Pull out social media snippets (short takeaways) to share again & point back to ur original piece of content
145. Distrosnack: Reciprocity
Reciprocity is one of the most powerful ways to guide ppl towards a conversion action.
When someone gives smthg to us, we feel compelled to return the favor.
Free tool or trial (even more compelling if non time-limited)
Free content (blog, webinar, INTERVIEW someone) — extremely high quality, not “marketing fluff”
Free high-touch onboarding and/or customer service
144. Distrosnack: Paid Traffic Bounce
If ur sending paid traffic to a landing page, keep ur landing page campaign-relevant and keep ur promises:
Consistent offer / value prop
Ad tells them what’s coming, landing page delivers
143. Distrosnack: Growth Hacking System
Growth hacking is a mindset & process, not a collection of tactics for getting clicks, views or signups.
Understand the system around u:
What are ppl’s incentives?
Are there network effects u can leverage?
Viral loop opportunities?
Any existing 2-sided platforms u can scale on? (e.g. eBay, Craigslist, Facebook)
142. Distrosnack: Final Hour
Scarcity works. 2 ways to leverage it in ur campaigns:
Deadline approach: “ends,” “final day / hour,” “last chance”
Limited number approach: “remaining,” “final spots / seats,” “only”
141. Distrosnack: Popups Work
And they’re not just for collecting emails.
Test popups for insights poll, cart reminder, conversion prompt, upsell / downsell / cross-sell
(bonus: use scarcity — see previous DISTROSNACK "Final Hour").
140. Distrosnack: Email Checklist
Subject line - r u using a psychological trigger?
Preview text - don’t forget ur “bonus subject line”
Mobile optimize - 65% of emails are opened on phones FIRST
CTA - one destination, multiple appearances
TEST CONTENT: CTA: language, size, color, commitment level, images / no images, layout & length, show prices vs. not, simple vs complex, send time / day, personalization, “From” name
139. Distrosnack: Cancel Flow
Get ppl to choose reason why they’re canceling, then show how 2 solve. Assume no one signs up just 2 cancel.
IF they decide 2 stay w/ u, it’s on YOU 2 help get them back on track toward success. Don’t leave that to chance, design / guide / optimize that process.
138. Distrosnack: Before U Price
QUANTIFY your buyer personas. Don’t just give them cute names / pics, understand & measure:
- how much they have
- how much they spend
- how often they spend
- their price sensitivity / threshold / elasticity
137. Distrosnack: Core Users
These are your core / most engaged users, NOT just ppl tweeting you on social:
- Internet site searchers
- highest spend users
Know who they are, enable their user path, look at acquisition channels / terms (& double down).
136. Distrosnack: add us 2 ur contacts
Open rates sad? It could be deliverability.
Add us to ur contacts. Srsly, do it —> firstname.lastname@example.org
Incentivize a recipient reply in 1st message
135. Distrosnack: Retargeting Exclusions
Reverse-retarget (EXCLUDE) signups.
Don't waste acquisition $ on them -- onboard them with an engagement campaign instead.
134. Distrosnack: Traffic 2 Leads
Traffic ≠ leads.
Multi channel follow-up campaigns let u create leads from traffic:
- email onboarding
- retargeting (test AdRoll)
- SMS / push notifications
133. Distrosnack: Recapture Trigger
Customer about to cancel?
Trigger email at / before biggest dropoff
Direct email, phone call, live chat, TALK 2 CUSTOMERS
Find the reason, then fix it.
132. Distrosnack: Untapped Channels
There’s more 2 distro than FB ads. Test under-tapped channels for distribution:
Medium.com & LinkedIn Pulse (4 content)
131. Distrosnack: Competitors' Traffic
Spy on your frenemies w/ competitor traffic analysis:
130. Distrosnack: Moar Emails
Popups are your friend.
Things 2 try:
When 2 display collector, based on time on site or use exit-intent
Popup headline & CTA custom 4 landing page / acquisition campaign
Include an image of customer persona
129. Distrosnack: Secret Custom Audience
Your LinkedIn network is targeted & likely at least semi-interested in what you're doing.
Try: Facebook Custom Audiences to your LinkedIn contacts:
Download your contacts from LinkedIn: Connections > Keep in Touch > Settings > Advanced Settings > EXPORT
Create a Custom Audience from that list
Make your ad
DON’T be salesy, enjoy ur clicks!
128. Distrosnack: DISTROSNACK NAME
If your CTA doesn’t match your offer, your headline, or your Facebook Ad that sent users to your landing page, users won’t click.
No generic landings — BE RELEVANT.
127. Distrosnack: Slack Hack
Decisions are being made in Slack. Measure the signal:
- Go to Google Analytics
- Acquisition > Referrals from side menu
- Search for “slack”
- See “whichcompanies.slack.com” are talking about your product
Bonus: even includes usernames (click on referring subdomain)
126. Distrosnack: Big Spenders
Women are everywhere:
- Ur customers: 70% of consumer spending worldwide
- Ur potential hires: 51% of workforce (in US)
If ur going to be gender-specific (ads, emails, landing pgs etc) BE SURE.
Otherwise, be inclusive.
125. Distrosnack: Competitors’ Marketing
Ghostery lets u see what technologies ur competitors are using for their marketing campaigns so u can copy what is working for them.
It’s also useful when I size up a company. If they are big talkers and I go to their site and it’s not pixeled up, I know they’re not ponied up.
124. Distrosnack: Founder Press Kit
In most cases, ur professional image still matters. Doesn’t matter ur specific style, just keep it consistent:
- Professional (looking) headshot that’s uniform across channels (LinkedIn, Angelist, Crunchbase, Twitter, FB)
- Bio boilerplate — short, med, long
- Universal username
- Motto u can get known for (example: AARRR!)
123. Distrosnack: Before U Retarget
Before u get fancy w/ email marketing or retargeting, you have to have a list.
Are you collecting user emails:
- In your personal email footers -- yours + all the people on your team
- On your home page
- On all your social profiles: Twitter, Facebook, LinkedIn, Google+, YouTube channel
- At all offline events & promotions
- On your company / team About pages
- Persistently throughout your site in the header AND/or footer
- As part of content you publish on a blog, slideshare, infographic, YouTube descriptions and annotations, downloadable white paper or report
- Via a Qualaroo widget (insights poll doubles as email collector)
122. Distrosnack: BuzzSumo
BuzzSumo is good 4 more than just content marketing.
Use it to research keywords, topics, and demo / psychographics for paid acquisition, landing pages, email onboarding / user activation and MOAR.
121. Distrosnack: Blog Traffic
Option #1: Grind away at ur blog, publish on a set schedule, and HOPE u get traffic (“Publish and Pray”)
Option #2: Create & promote a few pieces of irresistible, shareable content that higher authority bloggers want 2 share and ask 4 a link back to ur site. (Tip: INFOGRAPHICS)
120. Distrosnack: Influencers
Good content marketing influences not just ur customer, but those who influence ur customer.
Influence the influencers:
Review them / list them / mention them / INTERVIEW them
And always link out.
119. Distrosnack: Top Users
Top users can market your product better than any marketing campaign.
Sustain their enthusiasm
Take them to the next level of engagement w/in your product
Make an ask to amplify your brand
118. Distrosnack: Secret Account
Your public account = your brand marketing.
Set up secret social media accounts 2 follow competitors / peers / whoever you want to observe or monitor without your audience or customers knowing or judging.
117. Distrosnack: Reddit Keywords
Instead of / in addition to Google Keyword Tool, try Reddit:
search main keyword
select highest frequency / recurring longtail phrases
check volume in GKT
GET MOAR TRAFFIC
116. Distrosnack: Flat Traffic
Traffic is all around you.
Give ppl a reason to click ur ad / subscribe 2 ur list / open ur welcome:
- data map
- toolkit / resource list
- research report
- white paper
- survey results
- video how-to
- “steal-able” template
- numbered guide
- cheat sheet
- free product trial
- quiz results
115. Distrosnack: Own vs. Rent
OWN = ur site, ur app
RENT = ur FB, YouTube, Twitter etc
Use OWN 4 ur DO and THINK audiences. Use RENT b/c it’s where ur See and Care audiences already are (YouTube & Facebook each have over a billion actives).
But, if u only have money for one — own first, rent next, then rock both.
114. Distrosnack: Competitor Tracking
Google Alerts -- monitor mentions of ur competitor's name / branded keywords
Moz for your competitor's site / keywords
113. Distrosnack: Scraped List
Mailing a cold / bought / scraped list?
Warm it up with email pre-targeting BEFORE u send:
Make re-targeting campaigns on FB / Twitter / Google
Focus campaigns on brand awareness; no “hard sell”
Mail to list, with CTA
Also retarget un-opens
112. Distrosnack: Ad Leaderboard
Amazon books, Upworthy, Digg, and Reddit are headline & copy leaderboards.
Look at what's winning
Test as ads
111. Distrosnack: Facebook Scraping
Facebook now checks whether you really have permission to target user IDs you upload, by requiring App ID.
Don't get banned. Get leads the legit way: ebook, webinar, tool, freebie
110. Distrosnack: Pricing Strategy
Pricing = positioning, and can be ur competitive advantage in the market.
Use pricing to communicate to the market whether your product is a premium, mid-market or low cost alternative.
To be effective, a startup’s pricing strategy must align with its marketing case studies, website messaging, PR releases and sales pitches.
If all the arrows point in the same direction, then pricing becomes an asset to reinforce the company’s position in the market.
109. Distrosnack: Content Penalty
Syndication can be good 4 expanding your reach and authority,
BUT know that Google gives the higher authority site technical / SEO credit, even if you publish first.
- ask them to use rel=canonical - ask them to use no index tag - do it anyway if it’s high visibility + new audience
108. Distrosnack: Conversion Rate Levers
If u kill ur low quality traffic sources, conversion rate will go up.
If u go after bigger / new / emerging channels or leads, conversion rate will go down.
If you need to show off a higher CR (investor deck?), cull the low grade leads
If you’re focused on filling the top of your funnel, be ready for lower CR till u optimize further
107. Distrosnack: Buy On the Backend
Nobody gets married after the first date, and most customers don’t buy from your landing page.
Nurture ur leads:
- free or $1 trial
- email drip campaign
- bake into their routine / lifecycle / habits
106. Distrosnack: User Reviews 4 SEO
User reviews help ur SEO b/c comments = content, and reviews’ unique wording + long tail phrases are better than a bunch of pages with the same product or service descriptions.
- Ask for reviews & make it easy
105. Distrosnack: Don't Retarget This
Reverse-retarget to EXCLUDE people who've already signed up:
- FB or Twitter Custom Audience of registered emails
- EXCLUDE that audience
Don't waste acquisition $ on people who are already your users -- onboard them with an engagement campaign instead.
104. Distrosnack: Untapped Channel
SMS is instant, short, direct.
- Average SMS response time is less than 5 min
- Average open rate >95%
- Only 160 characters to think about / optimize
- Other personal channels for outreach: FB Messenger, WeChat, Line, WhatsApp, MOAR
Be personalized & high touch, don’t blast.
103. Distrosnack: Traffic Leaks
Outbound links help SEO by signaling to Google what sites you're associated with -- ie, link to sites of brands whose products you’re selling or to media you’re mentioned in.
Contrary to being a traffic ‘leak’, relevant / high quality external links makes ur site more useful & authoritative.
Join the party, link OUT!
102. Distrosnack: Facebook Lead Collector
Facebook Lead Ads (a NEW thing) lets people subscribe to you in 2 clicks / taps.
FB auto-fills key info:
their full name
Streamlined leadgen + many targeting possibilities = TEST NOW.
101. Distrosnack: Call to Action Button
A great rule of thumb when determining a call to action is to make your button text complete this sentence:
“I want to _.”
Your CTA in your customers' words, not yours.
Got a new growth hack to add? I'd love to hear it. Tell us in the comments below.