Here's a clever HOT TRAFFIC HACK using Facebook "In-Page" events... that lets you create HOT audiences based on actual buying temperature "intent signals" like Page Scroll Depth and Actual Reading Time.

Imagine opening Facebook Ads Manager to Create a Custom Audience of Website Traffic and THEN selecting-- from your events-- to build an Audience of people who SCROLLED at least 50% or invested at least 2 minutes ACTUALLY READING your message.

Inside Facebook Ads Manager it would appear like this:

facebook retargeting custom audiences scroll depth tracking AND time-on-page example

So you could tell Facebook when a visitor:

  • scrolls at least 50% of the page
  • spends at least 3 minutes on the page
  • clicks a social share button
  • and LOTS more..

Facebook Pixel Actions: Send Visitor Behaviours to Facebook

First, on your (or your client's) website, landing pages, or promoted blog posts, you're going to want to setup some standard event tracking that will send data to the Facebook Pixel.

Ideally you'll want to send a time event every 15 or 30 seconds and a scroll event for every 10% or 20% of the page scrolled.

Setting up Scroll Depth and Active Time on Page tracking is a big a topic so, but I'll add a link at the end that you can access.

Once you have this scroll depth and timing data sending into Facebook Pixel for EVERY VISITOR, you can quickly and easily create your HOT Custom Audiences so you can target traffic that viewed a specific page for minimum amount of time, say 60 secs or 90 secs and/or scrolled 50% or 60% or 80% of your page.

TOP TIP: To give you some numbers to get started, our data shows that targeting a minimum scroll depth of at least 50% and a minimum active time on page of 60 seconds is a pretty strong measure for HOT audience. That said, every business id different and for your industry those numbers may differ, so don't just follow blindly, use this as a starting point, and then apply your own judgement.

Here's a step-by-step breakdown even your even your kitty could follow..
(meaow!) ...

Kitty-proof Step by Step Instructions..

HOW TO: The HOT Traffic Hack using Facebook Pixel Actions

Yup here goes... your personal step-by-step guide soo easy, even your cat could follow...

Head over to your Facebook Ads Manager and Create a New Audience

OK, so to setup the audiences, head over to your Facebook Ads Manager, select Audiences, and select Create New Audience,

facebook retargeting custom audiences Create New Audience example

Inside Facebook Ads Manager: Create a Custom Audience of Website Traffic

Then select Custom Audience, and

facebook retargeting custom audiences select Custom Audience example

then select Website Traffic.

facebook retargeting custom audiences select Website Traffic example

Then just select Include ALL People who meet the following criteria, Select People who visited specific web pages and enter the URL of your landing page, or promoted content.

Now for the Clever Stuff...

Now you've got page Scroll Depth and actual Reading Time firing into Facebook, you can select all website visitors WHO Scrolled or Spent a Certain Amount of Time on the Page!

Then select Narrow Down Further and Select the event in the dropdown list, e.g 50 PERCENT SCROLL

Scroll Depth and actual Page Time into Facebook Custom Audiences Ads Manager

Finally you can complete your HOT custom audiences:

Here's Some Examples We Made Earlier

This shows how to create a Custom Audience of:

  • HOT audiences based on Scroll Depth
  • HOT audiences based on Active Time on Page
  • HOT audiences based on Scroll Depth AND Active Time on Page
  • HOT audiences based on people who click the social share buttons

EXAMPLE: HOT audiences based on Scroll Depth:

facebook retargeting custom audiences scroll depth tracking

EXAMPLE: HOT audiences based on Active Time on Page:

facebook retargeting custom audiences time-on-page example

EXAMPLE: HOT audiences based on Scroll Depth AND Active Time on Page:

facebook retargeting custom audiences scroll depth tracking AND time-on-page example

EXAMPLE: Other ideas include HOT audiences based on people who click the social share buttons on your promoted content:

facebook retargeting custom audiences social share button example



If you haven't yet set up these events into Facebook Pixel, don't worry we've put together a FREE Facebook Pixel Scroll helper you can download and use on your promoted pages right away.

This post is part of a series of posts on using “in-page” Facebook Pixel actions and Buyer Intent behaviour to laser focus your remarketing to your MOST Engaged Traffic, and get more bang for your PPC buck. You can read the main post here.



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